How can brands leverage AdTech innovations to win over consumers
Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
Does playing the same AV in a loop thrice help or harm the sponsor?
Obsessing about ROI leads to timidity and short-termism in marketing, contends the author
The author points to clear directions that have emerged for advertisers - big or small - to leverage the IPL, depending on their requirements
Fournaise interviewed more than 1,200 large corporation and SMB CEOs and decision-makers to analyse the ‘CEO-CMO divide’.
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