Dec 26, 2019

Opinion: AdTech trends that your brand could benefit from

How can brands leverage AdTech innovations to win over consumers

Nov 29, 2018

Starcom chief: “Nobody wants to work with a cloud over their head”

Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.

Apr 19, 2016

Turkey of the fortnight: 'Sorry, but this is what sponsors do' (at Goafest)

Does playing the same AV in a loop thrice help or harm the sponsor?

Nov 19, 2015

Why we shouldn't pander to the idea that maths is the future of marketing

Obsessing about ROI leads to timidity and short-termism in marketing, contends the author

Mar 22, 2013

Brands on IPL: To Be, Or Not To Be?

The author points to clear directions that have emerged for advertisers - big or small - to leverage the IPL, depending on their requirements

Nov 20, 2012

Seventy per cent of CEOs admit they no longer hold marketers accountable: Fournaise

Fournaise interviewed more than 1,200 large corporation and SMB CEOs and decision-makers to analyse the ‘CEO-CMO divide’.