Oct 12, 2013

Weekend fun (2): Ten brands for Tendulkar

WATCH a selection from the TVCs Sachin Tendulkar has featured in over the course of his 24-year cricket career

Aug 28, 2009

Your target audience watches Rakhi Sawant

I love watching TV. If you were to walk into my cabin, you would find the TV set on, and me surfing between CNBC, some news channels, sports, you name it. Of course the excuse I give anyone who asks is, “I am in the communication business … I must watch commercials and programs.”  Of course I need to quickly mention that I am not a high flying hot shot agency or media executive who gets featured in the premier advertising magazine of the country.