qsr
Oct 09, 2025
McDonald’s India walks the line between value and novelty
Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.
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Sep 11, 2025
Retail One kiosks put Nestlé’ Professional’s growth recipe to test
From hospitals, colleges to corporate parks, these outlets blur the line between distribution and marketing, testing whether novelty can sustain consumer loyalty.
Dec 03, 2015
‘If people spend more time with us, share of wallet follows’
Kedar Teny, director, marketing and digital, Hardcastle Restaurants (McDonald’s West and South), tells us why 'Kuch pal offline' isn't a one-off but a philosophy
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