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Opinion: The importance of measurement in PR
True measurement is not just the business of the corporate communication, but of the entire team to see it as an end to end process for fruitful results, reveals the author
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Opinion: How familiar are you with PR, today?
The author discusses a 'remarkable shift' in the PR industry and highlights seven trends from the last two years
Springboard: Crafting a global career in PR
Are you someone with a world vision? A person with global ambitions and an itch to see the world? Read on for gold standard advice on how to craft that global career you desire, using public relations as a base
Crafting a global career in communications and marketing
Sneha Deshpande, strategic partnerships, devices and services - Google Australia and New Zealand, share what works, what doesn't, and what it actually takes to reach the global career goal
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