proximity
Five things you can do to avoid 'placebo marketing'
Placebo marketing is that which makes marketers feel better but doesn't actually do anything to help the brand. Kevin Lynch, executive creative director at Energy BBDO and senior vice-president and creative lead at Proximity Worldwide, shares five tips for avoiding it
Global BBDO study: Indians more optimistic towards financial future
With the recession having posted significant damages on consumer confidence around the world, BBDO India conducted a study Trading Up, Trading Down which looks at the ways in which brands can respond to marketing challenges post a recession. The study, which takes into account 15,000 consumers across 15 markets, shows a clear difference in sentiment between consumers in the west and those in Asia.
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