privacy
Criteo charts new course with AI, retail media and CTV
As privacy rules tighten and quick commerce surges in India, the global commerce media company is expanding its local playbook with Zepto, AI, and cross-channel bets.
Google can keep Chrome — but must share data with rivals, judge rules
The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.
Lights, camera, privacy!
Tsaaro CEO and co-founder illustrates how India's new consumer data privacy rules are shaking up media and entertainment sector.
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Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
Apple Siri settlement: A discretion jolt for advertisers
Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.
DPDP draft rules: Data privacy costs loom over India’s marketing sector
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to 20%
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