privacy
Apple Siri settlement: A discretion jolt for advertisers
Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.
DPDP draft rules: Data privacy costs loom over India’s marketing sector
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to 20%
Skyscanner unveils privacy-centric ads platform for travel brands
Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to select partners in the first quarter of 2025.
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Can retail media compensate for weaknesses in performance media?
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
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South Korea fines Meta $15 million over data breach
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
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AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.
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