privacy
Ad:tech 2024: Privacy and consent emerge as key, as social media gains an edge in marketing spend
The annual trade conference’s first day shone a light on how marketers can stay relevant, and capitalise on emerging trends like Al in the face of rapid technological advancements, shifting consumer behaviours, and evolving regulatory environment in 2024
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Inability to access data due to privacy-related issues is a key marketing challenge: InMobi Report
78% of the respondents use contextual advertising to serve personalised messages to consumers, based on demographics, preferences, and behaviours within the app
Goafest 2022: Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman
The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest
Google to 'phase out' third-party cookies in Chrome within two years
The search giant has been devaluing the third-party cookie in stages over the past year, but has now for the first time committed to a timeline for its demise.
Opinion: The big cookie debate and privacy issue
The head of digital and client leader for Mindshare Singapore says allowing browsers to block cookies by default would allow login sites, such as Facebook and Google, to monopolise tracking data
Facebook ups privacy credentials with major revamp
Facebook updates privacy and tagging settings
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