print roadblock

The Times of India creates print roadblock for Volkswagen brands

The Times of India has created a print roadblock for Volkswagen across its edition today. The roadblock includes a spread of Volkswagen's various brands Jetta, Passat and Touareg (which is slated for a December launch in India) in the country.  The print campaign looks at creating awareness about Volkswagen's German technology and the company's history.