pickle advertising

Apr 30, 2009

Volvo eyes Indian luxury car market with S80 campaign

Volvo recently handed over its creative duties to Pickle Advertising. In the past, the business was being handled by Euro RSCG. Post the move, the automaker has rolled out its first TVC to promote the Volvo S80. Mindshare is the media agency handling the business.Watch the TVC here:

Mar 26, 2009

Pickle wins mandate for Volvo cars

Pickle Advertising has won the creative mandate for Volvo cars in India. Euro RSCG is the incumbent agency on the business. In India, Volvo’s passenger car business comprises of two segments, which is the luxury sedan, namely the S80 and the luxury SUV, namely the XC90. Pickle will be handling both parts of the business.