Uses a child to convey the brand message
Volvo recently handed over its creative duties to Pickle Advertising. In the past, the business was being handled by Euro RSCG. Post the move, the automaker has rolled out its first TVC to promote the Volvo S80. Mindshare is the media agency handling the business.Watch the TVC here:
Pickle Advertising has won the creative mandate for Volvo cars in India. Euro RSCG is the incumbent agency on the business. In India, Volvo’s passenger car business comprises of two segments, which is the luxury sedan, namely the S80 and the luxury SUV, namely the XC90. Pickle will be handling both parts of the business.
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