people people focus

Jan 15, 2010

What can Digital look forward to, in 2010?

Campaign India talks to clients and industry folks to understand what the digital landscape will look like in 2010.In what appears to be a major shift in Unilever’s communication strategy, the MNC recently announced its first global digital roster. It has brought Euro RSCG 4D, Publicis Group’s Razorfish and independent agencies AKQA and Lean Mean Fighting Machine on board with an objective of embedding its global brands deeper into the digital landscape.