paints
How brands are gearing up to celebrate India’s 78th Independence Day
A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.
Onam Ashamsakal: WoodTech Emporio stokes memories of home, promises to preserve warmth of wood forever
Watch the digital film conceptualised by CampHire Worldwide Partners here
Asian Paints uses mime videos to extend ‘speechless’ to social media
Watch the video-based campaign conceptualised by Contract here
Dulux creates vignettes with popular TV stars to promote its core philosophy
Watch the vignettes created using couples of three popular soaps from Sony and Star Plus
McCann stresses anti-peel factor in Nerolac Excel Total
Kansai Nerolac has launched a new TVC in a campaign for their brand of premium exterior paints – Nerolac Excel Total. In a category where paints use different ways and means to talk about their water repellency, dust resistance, anti - fade features, Nerolac Excel Total has decided to dramatise things a bit. The company says its anti-peel property ensures that the brand of paint bonds strongly with the walls and therefore doesn't peel off irrespective of the weather conditions.
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