paints

Oct 15, 2025

Walls talk again as Asian Paints brings back familiar hues

The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.

Jul 01, 2025

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

Mar 25, 2025

Asian Paints brushes up its legacy with a warranty pitch

Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.

Dec 16, 2024

JSW Paints’ ‘Room of hope’ colours a better tomorrow

The company showcases the transformative power of colour in its latest digital campaign, created by TBWA India.

Aug 14, 2024

How brands are gearing up to celebrate India’s 78th Independence Day

A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.

Aug 27, 2015

Onam Ashamsakal: WoodTech Emporio stokes memories of home, promises to preserve warmth of wood forever

Watch the digital film conceptualised by CampHire Worldwide Partners here