paints
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Birla Opus Paints celebrates Pongal with new digital campaign
The digital film highlights festive traditions and the role of refreshed interiors in family celebrations.
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Birla Opus Calista showcases stain resistance in new campaign
The digital film highlights Calista’s stain-resistant technology and its role in stress relief.
Walls talk again as Asian Paints brings back familiar hues
The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.
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Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
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Asian Paints brushes up its legacy with a warranty pitch
Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.
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JSW Paints’ ‘Room of hope’ colours a better tomorrow
The company showcases the transformative power of colour in its latest digital campaign, created by TBWA India.
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