opinion
Opinion: Mind your language, because your language minds you
The evolution of language is incredibly fascinating – it doesn’t just tell you how people communicate but how they think and feel, explains the author
Opinion: Mastering corporate communications amid global political unrest
The author delves into the strategic intricacies of choosing between vocal advocacy and strategic silence to master public perception and ethical responsibility
A fabricated account of how judging the humour category in Cannes could play out
The author imagines what it will be like to judge the 'Humour in branded communications' category at Cannes next year
Opinion: Decoded - scaling the #NeverNormal of digital businesses with effective strategy
The author decodes how a strategists' role has become even more significant in this #nevernormal of digital briefs and shares his take on an effective strategic approach
Opinion: Brand building took a backseat during the pandemic - it's time to rebalance
Brand building and advertising have faced some turbulence during the pandemic, but certain marketing strategies can be adopted if brands want to get back on track
Opinion: Technology is the biggest asset in the race for attention and relevance
It would be myopic to underestimate the capability of technology to disrupt our industry and practice, says the author
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