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Shaping stories, not spin: The power of early communication
In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.
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Yuvraj Singh bats for tractors—Will farmers buy in?
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
Zepto and Mamaearth fast-track sustainability this new year
Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.
Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.
Talented invests in fractional marketing agency, Early
This investment reflects the Bengaluru-based creative agency’s broader strategy of supporting businesses that operate in advertising-adjacent spaces.
MMGB: Wilkinson Sword's 'Where foreplay meets swordplay'
Watch the spot conceptualised by JWT New York here.
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