Michael Follett, senior VP strategy & planning, DDB Mudra, Mumbai writes on why helpfulness is a universal agent.
Michael Follett, senior VP-strategy and planning, DDB Mudra shared the following presentation with Campaign India.
Apparently, half of all 12-17 year-old Americans have created content on the web. This is no new development. As early as 2005, the respected Pew ‘Internet and American Life Project’ found that 57% of American teens were web ‘content creators’. This is an incredible statement. Unbelievable. Unthinkable.
An interesting find while hanging around in the reception area of a prospective client: a charming old ad from 1934. In delicate watercolour, it shows a delivery truck that has stopped on a country road to help a female motorist in distress. This is a particularly apposite form of aid, as the company advertised sells engine oil.
A while back, President Obama came under fire for ‘dithering’ over his Afghan policy. Dick Cheney said that “signals of indecision…hurt our allies and embolden our adversaries”. Donald Rumsfeld and Karl Rove concurred. The Washington Post’s David Broder claimed that “the urgent necessity is to make a decision—whether or not it is right.”
DDB Mudra has hired Michael Follett as senior vice president, strategy and planning. Follet joins from Tribal DDB, New York where he was head of planning for North America. Prior to that, he was with DDB London for seven years.
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