mediabrands
Amazon layoffs to impact agencies in APAC
Amazon's plans to move from original productions on Prime Video to licensing is set to impact its relationship with IPG Mediabrands in APAC
Major media agencies reach united stance over audits
Agency association publishes guidelines for clients auditing media spend, though admits lack of consensus with auditors
Mediabrands sweeps up Dyson global media planning and buying
Account, worth $600 million, will transfer from Mindshare in Q1 2022
Mediabrands appoints new head of DEI for Apac
Dharesheni Nedumaran steps into the newly-created role from Swire Shipping
Mediabrands and Vice Media Group ink global creative partnership
Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio
IPG Mediabrands brings mobile marketing unit Ansible to India
Anjali Hegde, former CEO of Reprise Media, will head New York-headquartered agency's local ops
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