media spend
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Reddit: The social-media dark horse gaining momentum with advertisers
Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape.
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Media inflation in India to rise by 9.6% in 2026: WFA
This might be a brutal hit for brands vying for attention in a fiercely competitive market.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
IPG Mediabrands revises Adex growth downwards to 16.2 per cent for 2016
Earlier report for India predicted 18.4 per cent growth in spend this year
Jayalalithaa's media blitzkrieg: Will it help brand 'Amma'?
Ads featuring the Tamil Nadu Chief Minister in national newspapers on 16 May 2012, on completing one year in office, have been a talking point. Brand specialists examine what it does for her
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