media spend
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WFA: APAC media inflation at 4.6%, Japan stable while India and Hong Kong surge
While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.
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Reddit: The social-media dark horse gaining momentum with advertisers
Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape.
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Media inflation in India to rise by 9.6% in 2026: WFA
This might be a brutal hit for brands vying for attention in a fiercely competitive market.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
IPG Mediabrands revises Adex growth downwards to 16.2 per cent for 2016
Earlier report for India predicted 18.4 per cent growth in spend this year
Jayalalithaa's media blitzkrieg: Will it help brand 'Amma'?
Ads featuring the Tamil Nadu Chief Minister in national newspapers on 16 May 2012, on completing one year in office, have been a talking point. Brand specialists examine what it does for her
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