mauj

IAMAI discusses road ahead for digital industry

It was time for some "introspection" as to where the digital marketing industry is headed at the fourth edition of IAMAI's conference on digital marketing. The event took place in Mumbai yesterday.Suman Srivastava of Euro RSCG opened the session on video advertisements by commenting on the huge video tidal wave that was taking place. The biggest example of this is YouTube. " "How to" is one of the fastest growing categories online," he said.