marketing research

Jan 05, 2015

'Traditional media planning approach does not do justice to the shopper journey'

Below is a summary of the All India Shopper Research for 2014 published by Percept Media

Feb 13, 2013

Omair's blog: Peeling potatoes with a lightsaber!

Research has become both the starting and end point of campaigns, and people in advertising are just playing too safe, says the author