marketing research
Jan 05, 2015
'Traditional media planning approach does not do justice to the shopper journey'
Below is a summary of the All India Shopper Research for 2014 published by Percept Media
Feb 13, 2013
Omair's blog: Peeling potatoes with a lightsaber!
Research has become both the starting and end point of campaigns, and people in advertising are just playing too safe, says the author
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