marketing magazine

Jul 15, 2015

Tinder's Sean Rad: there is no question, we invented swiping

Tinder founder Sean Rad says "there is no question, we invented swiping" but admits that the service needs to continue to push the boundaries of interaction design to keep its young, active audience engaged

May 11, 2015

What marketers can learn from Kim Kardashian (there are some learnings, honest)

Kim K proves anything it’s that fame isn’t about offering something different, it’s about surfing a cultural tide, doing it in a way that’s bigger and better, and communicating it in a way that’s different, says the author

May 06, 2015

Measuring ourselves to mediocrity

Coca-Cola president argues brands and agencies must bridge the gap between creativity and effectiveness - a gap widened by marketing testing and measurement tools

May 04, 2015

Stumbling blocks: how Lego almost failed to build a brand

With the biggest film of 2014 under its belt and licensing partnerships that span Star Wars, Harry Potter and Lord of the Rings, it's hard to believe Lego was once clueless about branding