The author looks to decode effectiveness
Nitin Jain and Rema Harish-owned communications consultancy Domor, in partnership with TNS, has kicked off a marketing effectiveness study termed as 'Consumer Response to Investment in Cricket' (CRIC) with the Indian Premier League (IPL) Season 3.CRIC has been designed with the primary aim of measuring the effectiveness of cricketing events – largely for the sponsors/advertisers who use these events as a marketing platform.
The AME awards for Advertising & Marketing Effectiveness are open for entries for the 2010 competition. In its 16th year, the AME Awards look at showcasing work that can demonstrate groundbreaking solutions to challenging marketing problems. The 2010 competition will introduce regional competitions to allow the preliminary competitions to take place within specific regions.
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