Arati Rao asks creatives and marketers whether live TV events provoke better ideas and advertising
Close on the heels of the launch of the second season of Indian Premier League (IPL) and in line with its brand positioning, Virgin Mobile has launched its own take on cricket, Indianhatkeleague.com. The website has been designed and executed by Culture Mafia.The website is targeted at Indian youth and went live on April 17th, 2009. It will be live till May 24th, 2009. The viewers have to register on the website to play matches online. There are eight teams with 11 players each and the format is T20.
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