Apr 16, 2018

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’

A panel discussed how data can be used in creative development

Oct 15, 2013

Katrina ‘wishes all’ this festive season, with Line free calls

Watch the ad film created by Hakuhodo Percept

Oct 11, 2013

Messaging Uninterrupted

Blackberry’s announcement on the rollout of its messenger service on Android and iOS got Raahil Chopra analysing the messenger space

May 29, 2013

Mobile instant messaging: The killer app and its implications for marketers

IM users value functionality most, but are not strongly opposed to in-app ads, finds a recently study across 10 Asian markets by Lightspeed Research.