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Disney Cruise Line VP on how the brand ventures into new markets in Asia
With a locally adaptive strategy, strong fan engagement, and Disney’s magical storytelling, Disney Cruise Line sets sail into Asia ahead of its December 2025 debut. Campaign speaks exclusively with VP and regional GM Sarah Fox before Campaign 360 next week.
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I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
A panel discussed how data can be used in creative development
Katrina ‘wishes all’ this festive season, with Line free calls
Watch the ad film created by Hakuhodo Percept
Messaging Uninterrupted
Blackberry’s announcement on the rollout of its messenger service on Android and iOS got Raahil Chopra analysing the messenger space
Line targets youth with funny short stories, starring long conversations
Watch the ad film created by Hakuhodo Percept
Mobile instant messaging: The killer app and its implications for marketers
IM users value functionality most, but are not strongly opposed to in-app ads, finds a recently study across 10 Asian markets by Lightspeed Research.
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