knowledge seminars

Mar 22, 2013

Goafest 2013: Global leader line up for Knowledge Seminars grows

DDB's Amir Kassei, MOFILM's Dave Alberts, Razorfish's Ray Velez and Warc Asia-Pacific's Roger Mulchandani to speak at festival this April

Apr 12, 2010

‘Change the pairing of people working on your brands’: Michaelides

Mindshare’s George Michaelides uses a simple acronym to test whether the brand’s got the right ideas from the agency – IDYL2S – which breaks up into the phrase ‘Ideas You LikeTo Share’.