karun chandhok

Unlike studio-shot ads, we aim to vividly portray our durability tests: Samsonite’s Anushree Tainwala
Jan 29, 2024
Noel D'souza

Unlike studio-shot ads, we aim to vividly portray our durability tests: Samsonite’s Anushree Tainwala

We chat with Samsonite South Asia's executive director on its 'tested like Samsonite' campaign, its distinguishing features from the previous leg, and the rationale behind incorporating a celebrity approach to reinforce its message

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