kantar india

Jul 22, 2025

Indian men feel miscast; advertising still sticks to stereotypes

Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.

Jul 18, 2022

Cost of living has impacted long-term purchase plans in India: Kantar report

The study cites the issues affecting Indian consumers and their purchase intent