Banerjee will be based in Delhi; he will also head 'I-HPPL discover', the agency's consumer knowledge centre
Bates141 has brought in Vaasu Gavarasana as executive vice president at its Delhi office to replace the outgoing EVP, Jayanto Banerjee. Gavarasana begins his new assignment on November 30.Banerjee is moving to an undisclosed agency in the Middle East owning to personal reasons.
Bates 141 has bagged the creative mandate for Nirula's, following a five-way pitch. The WPP-agency will be responsible for all ATL and BTL communications for Nirula's. K-Factor is the incumbent agency.Nirula's, that in some ways defined the word fast-food in Delhi, lost its USP as a youth hang-out when multinational chains came into India, and started being perceived as a family restaurant. "The brief, thus, given to us is to reconnect Nirula's with the youth," explained Jayanto Banerjee, executive vice president, Bates 141.
Bates 141 Delhi has beefed up its creative team, by appointing Nitin Suri (pictured) as executive creative director, art and Suchitra Gahlot as executive creative director, copy. Suri joins Bates 141 from Dentsu Marcom, where he spent three years as executive creative director. Gahlot comes from Ogilvy RedCard in Singapore, where she was head of copy.
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