ipsos

Mar 19, 2024

Gen X: The original harbingers of change

Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort

Apr 20, 2022

Ipsos elevates Haribabu Rajendran as MD in India

Will lead the company’s newly launched global offshore data services centre

Feb 14, 2022

Opinion: The resilience workout

We must intentionally regulate our inner world especially during difficult times by giving ourselves the space to call things as they are, says the author

Nov 10, 2021

12% decline for environment-friendly purchases in urban India: Ipsos survey

30% of Indian consumers are buying more sustainable food

Oct 26, 2021

Opinion: Fallout of pandemic – a more pragmatic consumer?

The virus has left not only physiological impact on the direct sufferers but also scarred their near ones psychologically, says the author

Apr 13, 2021

Ipsos acquires audio watermarking technology company Intrasonics

Move marks Ipsos’ strategy aimed at increasing expertise in digital audience measurement