ipg
IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%
Group is forecasting 1-2% organic growth over course of 2024.
Why McCann’s global chief creative wants more work from an ‘open kitchen’
Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.
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Pfizer moves creative from IPG to Publicis after just 10 months
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
IPG declines in 2023, targets flat 2024 as last year’s challenges continue
Asia-Pacific led Q4 revenue declines due to dips in China and Japan. CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year
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Amazon layoffs to impact agencies in APAC
Amazon's plans to move from original productions on Prime Video to licensing is set to impact its relationship with IPG Mediabrands in APAC
Ad sales in India grew by 11.8% in 2023: Magna
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024
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