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‘Advertising needs courage to cut through the noise’ – Youri Guerassimov, Marcel
Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.
Rasna acquires Jumpin for INR 350 crores
Eyes INR 1,000 crore revenue share of India’s ready-to-drink (RTD) market.
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AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign
Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.
Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
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FMCG ad volumes on TV grew by 6% in H1’23: TAM report
Ad volumes in digital and print media witnessed a drop of 28% and 25% respectively in H1'23 over last year
People who can afford cars are now more willing to buy them: Volkswagen's Ashish Gupta
The brand director of Volkswagen Passenger Cars India, speaks with Campaign India about the Taigun, the electric vehicles segment, why the brand will not be following Ford and exiting the market, and more...
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