Experts suggest that M&M is only too aware that the business of owned cars has limited scope
Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash
We asked three in-market experts for their take on the prospects for local versus global brands in India.
Here's the second instalment of what adlanders believe is their oxygen and the belief that has helped them get to where they are:
Ashwani Singla, founding managing partner, Astrum, says brand NaMo has helped the government’s equity, while Harish Bijoor, CEO, Harish Bijoor Consults Inc points out that the ‘troll factory’ needs to be disbanded
Ad veteran Ramesh Narayan and brand consultant Harish Bijoor speak about the trend of CSR-driven brand campaigns
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