harish bijoor

Jun 12, 2017

Asia's Top 1000 brands: Local versus global brands in India

We asked three in-market experts for their take on the prospects for local versus global brands in India.

Sep 18, 2015

Campaign@8: What's your Oxygen? Part 2 of 6

Here's the second instalment of what adlanders believe is their oxygen and the belief that has helped them get to where they are:

Aug 11, 2015

Double Standards: Has brand #NaMo risen or fallen since becoming PM?

Ashwani Singla, founding managing partner, Astrum, says brand NaMo has helped the government’s equity, while Harish Bijoor, CEO, Harish Bijoor Consults Inc points out that the ‘troll factory’ needs to be disbanded

Feb 26, 2015

Double Standards: Is CSR differentiated enough to be an advantage?

Ad veteran Ramesh Narayan and brand consultant Harish Bijoor speak about the trend of CSR-driven brand campaigns

Aug 27, 2013

Can ‘sale’s expand consumer base of premium brands?

Harish Bijoor and Devendra Chawla offer different takes on ‘sale’ as a device to expand consumer base for premium brands and impact on regular customers. Radhika Joshi reports.

Jul 04, 2013

‘Clean’ practice has replaced ‘best’ practice: Harish Bijoor

After 10,000 hours of corporate speaking across the world over the last 18 years, the author reflects on emerging - and returning - priorities and realities