Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash
We asked three in-market experts for their take on the prospects for local versus global brands in India.
Here's the second instalment of what adlanders believe is their oxygen and the belief that has helped them get to where they are:
Ashwani Singla, founding managing partner, Astrum, says brand NaMo has helped the government’s equity, while Harish Bijoor, CEO, Harish Bijoor Consults Inc points out that the ‘troll factory’ needs to be disbanded
Ad veteran Ramesh Narayan and brand consultant Harish Bijoor speak about the trend of CSR-driven brand campaigns
Harish Bijoor and Devendra Chawla offer different takes on ‘sale’ as a device to expand consumer base for premium brands and impact on regular customers. Radhika Joshi reports.
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