Viacom18 has announced the launch of its Hindi general entertainment channel, Colors, in the United Kingdom. The channel will be available to viewers on the Sky platform and will be free-to-air. Amitabh Bachchan will continue to be the brand ambassador for Colors in the UK.
Colors has strengthened its sales team by appointing two new members - Pappan Majumdar as the national director, property sales and Shivani Raina Ghosh (pictured) as the national director, client servicing. Both these positions are newly created and the duo will report into Simran Hoon, national sales head, Colors.Speaking on these two new appointments, Hoon said, "Both these appointments are in line with our aggressive revenue growth plans ahead."
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