experiment
May 13, 2025
Marketers using experiments doubled from 18% to 36% last year
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
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Dec 09, 2024
Breaking Free(dame): Blissclub takes on the cages of innerwear
Its three-ad campaign redefines innerwear, tackling discomfort with wit, bold films, and a bra-wearing social experiment.
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