endorsements
Blog: Old Salman is the new face of Pepsi
The new ambassador is also controversial and kind of contra-intuitive as a choice
Believe it or not: 42% Indians don’t recognise P V Sindhu!
Sindhu was not the only one with poor scores on recognition. Other famous faces amongst women endorsees did pretty badly too.
Consumer Protection Bill 2019 to tighten screws on the ad industry
A central government authority to impose penalties on manufacturers, endorsers and even publishers of misleading advertisements. Penalties include a jail term up to five years for repeat offenders
Blog: Greedy, greedy, greedy MS Dhoni!
Celebrity greed is well known. But sometimes it can be nauseating
Blog: Dhoni sues Amrapali -- is the pot calling the kettle black?
As MS Dhoni sues a brand he once endorsed for Rs 40 crore of outstanding fees, can he just claim to be ‘paid help’ and escape any role or responsibility in the cheating of thousands of middle class home buyers?
Blog: Conflict of interest in the new marital home?
With the wedding announcement for Deepika Padukone and Ranveer Singh, is it all fine for Asian Paints-Nerolac, Goibibo-MakeMyTrip, Axis-Kotak, Coke-ThumsUp, Nike-Adidas and Oppo-Vivo?
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