endorsements

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Believe it or not: 42% Indians don’t recognise P V Sindhu!
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Aug 21, 2019

Believe it or not: 42% Indians don’t recognise P V Sindhu!

Sindhu was not the only one with poor scores on recognition. Other famous faces amongst women endorsees did pretty badly too.

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Consumer Protection Bill 2019 to tighten screws on the ad industry
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Jul 30, 2019

Consumer Protection Bill 2019 to tighten screws on the ad industry

A central government authority to impose penalties on manufacturers, endorsers and even publishers of misleading advertisements. Penalties include a jail term up to five years for repeat offenders

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Blog: Greedy, greedy, greedy MS Dhoni!
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May 22, 2019

Blog: Greedy, greedy, greedy MS Dhoni!

Celebrity greed is well known. But sometimes it can be nauseating

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Blog: Dhoni sues Amrapali -- is the pot calling the kettle black?
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Mar 27, 2019

Blog: Dhoni sues Amrapali -- is the pot calling the kettle black?

As MS Dhoni sues a brand he once endorsed for Rs 40 crore of outstanding fees, can he just claim to be ‘paid help’ and escape any role or responsibility in the cheating of thousands of middle class home buyers?

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Blog: Conflict of interest in the new marital home?
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Oct 26, 2018

Blog: Conflict of interest in the new marital home?

With the wedding announcement for Deepika Padukone and Ranveer Singh, is it all fine for Asian Paints-Nerolac, Goibibo-MakeMyTrip, Axis-Kotak, Coke-ThumsUp, Nike-Adidas and Oppo-Vivo?

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Blog: PV Sindhu now next only to Virat Kohli
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Aug 27, 2018

Blog: PV Sindhu now next only to Virat Kohli

The author studies the new pecking order in brand endorsements for using sports stars