dus ka dum
Sony pips Colors
On the back of their Hindi Feature Films and the Akshay Kumar appearance on Dus Ka Dum, Sony jumped to 130 GRPs (Week 33, TAM, CS 4+), just a nose ahead of Colors (128 GRPs) in the battle for the Hindi General Entertainment Channel stakes.STAR Plus and Zee both lost a bit of ground ( 311 and 209 GRPs respectively).Other performances for the week include STAR One (93 GRPs), NDTV Imagine (90 GRPs) and 9X (75 GRPs).
Dus ka no dum
Sony’s big ticket show, the Salman Khan starrer Dus Ka Dum, has opened to unflattering ratings. According to aMap data for six metros, Dus Ka Dum’s opener on Friday, June 6, received an average rating of 1.65 (CS 4+, 6 metros). While the show clearly outdid NDTV Imagine’s Junoon (0.82), it is significantly short of STAR Plus Shah Rukh Khan starrer Kya Aap Paanchvi Pass Se Tez Hain (2.7% on launch day).
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