Oct 18, 2017

Media360 India: 'The industry is stuck with what it was in 2005'

Prabhvir Sahmey (DoubleClick) and Prabh Simran Singh (Hotstar) addressed the current buzz words in digital: 'programmatic' and 'viewability'

Jan 08, 2015

Google to tell brands whether video ads are actually getting views

Google will now tell brands who publish video ads via DoubleClick whether their content is actually being watched by users, as opposed to being skipped or scrolling off-screen

May 13, 2010

Sorrell calls for scrutiny of Google's AdMob acquisition

Google's $750m acquisition of mobile advertising company AdMob should be given a "rigorous" going over by regulators, WPP boss Sir Martin Sorrell has said.

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