digital payments
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Oct 14, 2025
Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution
INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.
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Apr 24, 2025
Can BHIM’s emotional pivot win the trust battle in digital payments?
In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.
May 29, 2024
Google Pay taps on trust in new campaign
Produced by Lowe Lintas, the campaign features Bollywood actress Kajol, and highlights the ease and security of the digital payment platform.
Nov 17, 2016
Credit card purchases will go up with digital penetration, says Mastercard’s Parag Bhatnagar
The VP of marketing for South Asia discusses core audience, manifestations of the 'priceless' proposition and collaborative campaigns
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