dave trott
Sep 16, 2021
Dave Trott's blog: The letter of the law, not the spirit of the law
The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing
Jul 19, 2021
Dave Trott's blog: The security blanket of research
The author compares a 'bomb-detecting' device with advertising research
Mar 15, 2021
Dave Trott's blog: Kill the marketing dept
The author explains how a company's revenue went from $40m to $400m when they fired the marketing department
Nov 29, 2020
Dave Trott's blog: Write like people talk
The author states that to get a campaign going viral one needs brains, not money
Sep 03, 2020
Tackling ageism needs to move up adland’s agenda
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
Feb 18, 2019
Dave Trott's blog: True lies
The author states how consumers have a problem with lies and being patronised
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