The author states that to get a campaign going viral one needs brains, not money
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
The author states how consumers have a problem with lies and being patronised
Some tweets that caught our attention this week
New questions will bring new answers, says the author
The author explains why he always advocates to clients that the very best advertising will be a campaign that the competition will try to get banned.
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