The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing
The author compares a 'bomb-detecting' device with advertising research
The author explains how a company's revenue went from $40m to $400m when they fired the marketing department
The author states that to get a campaign going viral one needs brains, not money
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
The author states how consumers have a problem with lies and being patronised
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