dave trott

Mar 15, 2021

Dave Trott's blog: Kill the marketing dept

The author explains how a company's revenue went from $40m to $400m when they fired the marketing department

Nov 29, 2020

Dave Trott's blog: Write like people talk

The author states that to get a campaign going viral one needs brains, not money

Sep 03, 2020

Tackling ageism needs to move up adland’s agenda

WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.

Feb 18, 2019

Dave Trott's blog: True lies

The author states how consumers have a problem with lies and being patronised

Jan 31, 2019

T.O.M. Tweets

Some tweets that caught our attention this week

Jan 21, 2019

Dave Trott's blog: The answer asks the question

New questions will bring new answers, says the author