The author states that the advertising industry needs a paradigm shift to see that it's not at the centre of the universe, but people are
The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing
The author compares a 'bomb-detecting' device with advertising research
The author explains how a company's revenue went from $40m to $400m when they fired the marketing department
The author states that to get a campaign going viral one needs brains, not money
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
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