dave trott

Dave Trott's blog: Kill the marketing dept
Mar 15, 2021
Dave Trott

Dave Trott's blog: Kill the marketing dept

The author explains how a company's revenue went from $40m to $400m when they fired the marketing department

Dave Trott's blog: Write like people talk
Nov 29, 2020
Dave Trott

Dave Trott's blog: Write like people talk

The author states that to get a campaign going viral one needs brains, not money

Tackling ageism needs to move up adland’s agenda
Sep 03, 2020
Gideon Spanier

Tackling ageism needs to move up adland’s agenda

WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.

Dave Trott's blog: True lies
Feb 18, 2019
Dave Trott

Dave Trott's blog: True lies

The author states how consumers have a problem with lies and being patronised

T.O.M. Tweets
Jan 31, 2019
Campaign India Team

T.O.M. Tweets

Some tweets that caught our attention this week

Dave Trott's blog: The answer asks the question
Jan 21, 2019
Dave Trott

Dave Trott's blog: The answer asks the question

New questions will bring new answers, says the author

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