dave trott
Dave Trott's blog: Copernican shift
The author states that the advertising industry needs a paradigm shift to see that it's not at the centre of the universe, but people are
Dave Trott's blog: The letter of the law, not the spirit of the law
The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing
Dave Trott's blog: The security blanket of research
The author compares a 'bomb-detecting' device with advertising research
Dave Trott's blog: Kill the marketing dept
The author explains how a company's revenue went from $40m to $400m when they fired the marketing department
Dave Trott's blog: Write like people talk
The author states that to get a campaign going viral one needs brains, not money
Tackling ageism needs to move up adland’s agenda
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
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