data privacy
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Will snooping clause in new IT Bill put WhatsApp on mute?
India’s proposed Income Tax Bill 2025 may force ad agencies to rethink WhatsApp workflows as privacy risks outpace convenience.
Ads everywhere, impact nowhere? Navigating the new media maze
With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they balance scale, quality, and relevance?
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Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
The multi-screen juggle: How brands keep up with Gen Z
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.
Only 6% of top Indian sites ready for DPDPA cookie consent compliance: ASCI dipstick
A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting transparent cookie consent practices in light of the upcoming DPDPA norms.
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Is Apple’s $95 million settlement a data privacy wake-up call?
A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.
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