culture
Sony to produce Labubu movie, report says
Labubu, the hypebeast of the toy world, is coming for Hollywood.
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BookMyShow Live taps youth culture with playful Sicko Leave campaign
BookMyShow Live unveils an interactive leave-themed campaign inspired by youth humour ahead of Travis Scott’s Mumbai performance.
Clash of the generations
In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.
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Gen Z’s digital habits put spotlight on the open internet
The Trade Desk research shows that 90% of them turn to the open internet to explore interests, compared with 83% who do so within closed ecosystems.
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No one talks about ads anymore: Have they lost their pop-culture charm?
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
MTR serves up a steaming bowl of culture and comfort
By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
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