The Asia president's blueprint involves heavy lifting on talent and culture, along with new regional hubs and future acquisitions. Y&R recently exited from its JV with Rediffusion in India.
The chairman and CCO of DDB Mudra Group was speaking on day one of Ad Stars 2015
And culture should not be confused with values, says the author
Second IAA Young Turks Forum featured film makers Stuart Sender and Mahesh Bhatt
Marketers have a lot to lose if the Indian cultural context vanishes. So do we, as Indians.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins