Oct 14, 2013

Customers as contributors as customers

What role does the creative—once the sole driving force behind brand imagery—play in this new era of consumer generated visual content?

Jun 10, 2013

Unilever to boost reliance on crowdsourcing through expanded eYeka partnership

Partnership effective 1 June aims to engage creative consumers on the co-creation community platform

Jul 04, 2012

Tanishq gets young women to interpret design, utility for Mia

The jewellery brand had launched a crowdsourcing campaign 'My Expression' to create a new line of jewellery for young working women

Jan 03, 2011

Karthi Marshan's Blog: First there was the speculative pitch

Karthi Marshan, head marketing, Kotak Mahindra Group, on speculative pitches and why crowdsourcing presents a huge opportunity for the advertising industry

Nov 24, 2009

Internet Question: Is crowdsourcing a possible marketing tool?

Some trivia for starters: In the UK, Unilever is offering 10,000 pounds in a competition to find ideas for its next TV campaign for snack food brand Peperami.What does that mean for its creative agency Lowe? Trouble. In that market, Unilever has already dropped hints that it doesn't need Lowe. According to reports, consumers have been more than keen to participate in this campaign.