What role does the creative—once the sole driving force behind brand imagery—play in this new era of consumer generated visual content?
Partnership effective 1 June aims to engage creative consumers on the co-creation community platform
The jewellery brand had launched a crowdsourcing campaign 'My Expression' to create a new line of jewellery for young working women
Karthi Marshan, head marketing, Kotak Mahindra Group, on speculative pitches and why crowdsourcing presents a huge opportunity for the advertising industry
Some trivia for starters: In the UK, Unilever is offering 10,000 pounds in a competition to find ideas for its next TV campaign for snack food brand Peperami.What does that mean for its creative agency Lowe? Trouble. In that market, Unilever has already dropped hints that it doesn't need Lowe. According to reports, consumers have been more than keen to participate in this campaign.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins