content is king

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Cannes Lions 2016: 'Content is king, but context is King Kong': Lionel Curt
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Jun 20, 2016

Cannes Lions 2016: 'Content is king, but context is King Kong': Lionel Curt

MNSTR's Lionel Curt and Playboy Fragrances' Stéphanie Eyherabide-Pennel on how brands can tell long-lasting stories in a real-time environment

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Adfest 2016: The 120 Media Collective's Roopak Saluja among speakers
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Jan 28, 2016

Adfest 2016: The 120 Media Collective's Roopak Saluja among speakers

Will address audience on 'Content is King. Distribution is God' on day two of the four-day festival

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Spikes Asia 2014: Roopak’s blog - Content is finally King
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Sep 29, 2014

Spikes Asia 2014: Roopak’s blog - Content is finally King

The author reflects on his sixth Spikes Asia festival in a row, and makes a plea to pronounce ‘content’ correctly