chris j reed

Jul 31, 2014

LinkedIn vs Facebook: Who wins the B2B battle?

The author lists five reasons why LinkedIn scores over Facebook for B2B marketing

Jan 07, 2014

What is a personal brand and how do you manage it on LinkedIn?

Are you worth hiring? Are you worth promoting? Are you worth doing business with?

Oct 23, 2013

Does Emirates understand sports sponsorship more than any other brand?

The author looks at sports properties the airline is associated with, and argues that it hasn't capitalised on its sponsorships on social media

May 09, 2013

Will the rest of Asia follow Australia in giving up drink sponsors?

Alcohol is the new cigarette when it comes to sponsorship, says the author.

Sep 07, 2012

Chris Reed's Blog: makes brand partnership music is a role model for how business and celebrity brands can work together and not only achieve joint marketing objectives, but also try and change the world for the better.

Aug 21, 2012

Chris Reed's Blog: Apple’s free marketing crumbles rivals

Chris J Reed is Regional Partnerships Director for Asia Pacific for Partnership Marketing based in Singapore