The author lists five reasons why LinkedIn scores over Facebook for B2B marketing
Are you worth hiring? Are you worth promoting? Are you worth doing business with?
The author looks at sports properties the airline is associated with, and argues that it hasn't capitalised on its sponsorships on social media
Alcohol is the new cigarette when it comes to sponsorship, says the author.
Will.i.am is a role model for how business and celebrity brands can work together and not only achieve joint marketing objectives, but also try and change the world for the better.
Chris J Reed is Regional Partnerships Director for Asia Pacific for Partnership Marketing based in Singapore
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