chatbot
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Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X
As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.
How AI is turning chat platforms into the new campaign canvas
In an era of endless scrolls, conversation-led marketing promises speed, relevance, and engagement capabilities for brand marketers, says AiSensy founder.
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Are brands right to allow machines to handle customer service?
While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
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Why international airlines want a piece of Air India’s chatbot technology
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Cannes Lions 2022: dentsu Creative wins third Grand Prix; FCB India bags 11 Lions on day four
India added 19 Lions to take its tally to 39
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