cause marketing

Jan 02, 2017

Opinion: 'Look for the right partner in your client': Raj Kamble

From questioning the real power of social media to engaging in cause marketing with real impact, the author lists four takeouts from 2016

Aug 01, 2008

Profit and conscience can, indeed, co-exist

Charity, philanthropy, patronage have existed from time immemorial. They have been part of a societal code that has governed the act of giving, from a time when monarchies prevailed to a day where mega corporations have replaced kingdoms. For centuries,  the basic code did not alter. Philanthropy was always discreet and ever so often the donation anonymous. The first significant shift happened in the early 1980s when a now formidable discipline called “Marketing” collided with philanthropy to give birth to a new concept: “Cause Marketing”.