brand endorsement

Will Olympic glory translate to more brand investment for women's sport?
Sep 02, 2024
Matthew Keegan

Will Olympic glory translate to more brand investment for women's sport?

A women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. Campaign explores why marketers who have the foresight to invest in female athletes now will reap the biggest rewards.

Campaign India IQ: Has Salman Khan's value as brand endorser crashed?
May 15, 2015
Campaign India Team

Campaign India IQ: Has Salman Khan's value as brand endorser crashed?

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