bpl mobile
Loop Mobile hires Sandip Basu as CEO
Sandip Basu has joined Loop Mobile and Loop Telecom as CEO. Basu joins Loop Mobile from XCEL Telecom, where he was the MD and CEO. Basu has worked with the BPL Mobile Group from 1997 to 2005 in various capacities, his last role at the Group was as executive director and CEO. He has significant experience in the telecom industry, having worked with Fascel Limited, Bharti Telecom and Apollo Tyres.
Brand BPL Mobile no more, rebranded as Loop Mobile
Brand BPL Mobile has ceased to exist since midnight March 17. The telecom brand that has been in existence since 1995, with a subscriber base of 2 million users across Mumbai, has undergone a complete over haul which will see the brand being renamed Loop Mobile. McCann Erickson is the creative agency that will work on all the communication. It has also worked on the new logo design. A multimedia campaign comprising outdoor, print, radio, digital, activation and consumer touch points from SMS to call centre prompts are being activated to drive awareness on the new branding and imagery.
Tata Indicom calls for a review of its creative biz
Tata Indicom, a part of Tata Teleservices, has called for a pitch for its creative business. Draft FCB Ulka is the incumbent agency. Agencies in the fray include McCann, Contract and Grey Worldwide, among others. According to sources close to the development, Grey Worldwide has finished their presentation while a few more agencies are expected to present in the next fortnight. At the time of filing this story, Abdul Khan, president, marketing, Tata Teleservices was not available for comment.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
