Nov 03, 2023

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?

Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?

Apr 14, 2014

Boomer rides humour with ‘Phat li’ prank

Watch the ad film created by DDB Mudra Group