bloomingdale pr

Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X
2 days ago
Vinita Bhatia

Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.

Reputation management lessons from Gensol–BluSmart crisis
Apr 21, 2025
Vikram Kharvi

Reputation management lessons from Gensol–BluSmart crisis

In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability and speed, says Bloomingdale PR CEO.

From hashtags to headaches: Brands rethink influencer ties
Apr 07, 2025
Vikram Kharvi

From hashtags to headaches: Brands rethink influencer ties

Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.

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