Jul 19, 2024

Tailoring your brand’s marketing for the urban hustle versus rural roots

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

Jun 07, 2024

The importance of 'being real' in marketing today

Global marketing isn't just about translating words; it is about understanding different cultures, adapting and relating to them.

Jan 30, 2024

24 hours with… Kush Aggarwal

Kush Aggarwal, head of marketing, Bikano, takes us through what a day in his life looks like