beijing olympics

Jul 18, 2008

TBWA Worldwide disowns China human rights ads

TBWA Worldwide has disowned a print campaign for Amnesty International produced by its France office, following calls in China to boycott the agency.Amnesty elected not to run the campaign because it was considered to be too "negative" and failed to get across its message on China. However TBWA France entered it for the Cannes Lions advertising festival last month, where it won a bronze Lion.

Apr 29, 2008

Protests 'will cut value' of Olympic ties

Protests 'will cut value' of Olympic tiesEd KempSponsors of the Olympic Games in Beijing will see the value of their association with the event 'cut in half' because of the activity of 'free Tibet' protestors and Darfur pressure groups, according to marketing researcher Sport+Markt.