Japanese car makers slashed adspend during the past couple of years, then sat back expecting the worst. But not much happened, which has led them to question the relevance of advertising to their business.
Volkswagen has released a new TVC as part of its first integrated brand campaign in India that aims to increase brand awareness about its four cars - Beetle, Jetta, Passat and Touareg.Conceptualised and executed by DDB Mudra, the TV spot tries to position the German auto major's engineering finesse in a way that's suited for India.
Last year someone threatened to kill Michael Arrington, author of popular tech blog TechCrunch. A fewmonths later at a conference, somebody spat on him.“I write about technology start-ups and news. In any sane world that shouldn’t make me someone who has to deal with death threats and being spat on,” he wrote on his blog.
The online banner ad market will grow at 40% to reach Rs 350 crores by 2008-09 from its current size of Rs 235 crores [2007-08]. That is according to a just released study titled “Online Banner Advertisement in India” by the Internet and Mobile Association [IAMAI] and IMRB.
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